The One with the Pivot

Happy Wednesday.

"Wednesday? Doesn't this newsletter usually go out on Tuesdays?"

It does. You're right. But this week, I just could not get it together.

I plan to send these newsletters out on Tuesdays following the weekends my kids are with their dad. The logic there is like, obviously, if I'm not parenting all weekend, I should have time to sit down and write a newsletter, right?

You don't need the boring details of my entire weekend, but on Saturday, I was on my way to, at, or heading home from events for a whopping 13 hours. Sunday was, of course, Mother's Day, which meant I needed to sneak in naps between taking my kids out to eat (because my gift to myself was not having to cook, even if "cooking" just means "microwaving chicken nuggets"). And then Monday, the "oh shit" day of the week, was full of things that I had to do that, sadly, were more emergent than writing a newsletter.

So here we are. I'm writing this on Tuesday. You're getting it on Wednesday. And that's okay, because life happens, and sometimes, a pivot is necessary.

For those of you following me on Threads / Instagram, you know I've been mid-pivot with my offers for the last few weeks. I'm desperately trying to find a happy middle ground — packages and prices that are accessible to the clients I want to work with, while still covering the expense of my labor and ensuring I can pay my bills. It's a hard balance to strike, and I one I didn't fully appreciate until starting my own business.

I think (🤞🏻🤞🏻) that I've finally settled on a menu of services that offer a good blend of price points and done-with-you vs. done-for-you options, but that's not to say that there isn't room for change in the future. One of the things I love most about working for myself is my ability to easily, quickly, and decisively make changes to better serve my clients. Not having to ask for permission and just being able to do the right thing is truly invaluable.

Sometimes that means changing your entire pricing structure. Sometimes that means sending a newsletter on Wednesday instead of Tuesday. Sometimes — like now — that means both 🙃

The moral of this story? The only thing that stays the same is that everything is always changing. So be open, be flexible, and let your values guide you. You'll find your way.

💬 LinkedIn has added an option to let users sort replies by verified profiles. I love this idea, but am I alone in wondering 1) who is actually verifying their profile on LinkedIn and 2) who is getting enough engagement on LinkedIn that sorting your comments is necessary??

📱 TikTok is now giving creators the option to change or remove keywords that are automatically generated for your videos! Funny, because I thought this is one of those jobs AI was supposed to eliminate ... ?

🎓 TikTok has also created Campus Hubs for verified college students. I'm so glad they were able to take inspiration from Facebook circa 2004 🥰

🚓 Instagram is cracking down on accounts that are sharing other people's content rather than original content. Do you think this will finally get all those "Send me this post!" commenters off my posts??

🤖 Possibly related: Instagram did a big bot purge this week so if you've noticed a drop in followers, I regret to inform you they were probably never real people to begin with 😭

📹 diVine, the reincarnation of Vine, is officially launched! For now, it looks like it's only availeble on the Google Play store. Sorry, iPhone users!

📝 Threads is now letting users write whole fucking novels in its composer, and then auto-separating them into multi-post threads. I want to give this a try, but what if they don't separate posts where I want them to for maximum dramatic effect?? (This is sarcasm. Kind of.)

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🎵 Kacey Musgraves released a new album and I've had it on repeat since midnight on May 1. It is such a delightful, twangy record with some truly sharp and funny lyrics. Unfortunately, I did not skip "Dry Spell" quickly enough, and my 8-year-old heard it and asked me to add it to her playlist 🫣 May she be well into adulthood before she understands those lyrics.

🍻 I drove halfway to Canada for a friend's birthday this past weekend, and got to discover an extremely cool brewstillery (that's literally how they describe themselves) in an extremely cute town. If you ever find yourself north of Seattle (or south of BC, I guess?) check out Terramar Brewing! I'm still thinking about the coffee-based cocktail they made me 😍

🥎 My kid's softball team continues to dominate on the field! We're 5-1 on the season, and before that loss (which came just last night!), my kid had dubbed the team "The Undefeatable Grasshoppers." Many of the girls didn't know each other before this season and watching them become friends, work together, and cheer each other on during games is truly the sweetest thing. I am so glad I got tricked into coaching!