Social media isn't the boss of you! 😤

Incogni Research just published a study about social media, and the TL;DR? People are fucking tired of being on social media.​

Digital burnout is real, and it is VERY much here. I'm sure you're all feeling it, because I know I certainly am. Even as someone who works in social media, who loves the interactions these platforms allow, who values the communities these platforms can help build, there are days I seriously consider just throwing my phone into Puget Sound.

Remember Instagram in 2011? You'd post every day. Sometimes multiple times a day. Grainy pictures of food and dogs and the full moon. When they finally started allowing teeny tiny video clips in 2014, I was all about those 7-second clips of my newborn squeaking, fussing, smiling, and wiggling.

Fast forward to 2026, and I barely post my kids on socials — even on my private account. Part of it is not wanting to document everything so I can live more in the moment. Part of it is concerns for their (and my) privacy. And part of it is the utter exhaustion of having to keep up with my feed, my comments, and my messages across six platforms (some of which have multiple profiles), alongside all of the other administrivia that adulting requires.

​Incogni's suvey results certainly reflect my reality. They reported that 55% of people are posting on socials less now than they did five years ago, and more than half the respondents said that maintaining an online presence feels like work.

And it does, right? It's fucking exhausting. Especially if you have both a personal and professional presence to keep up. Especially if you have a network of friends and family that spans the globe. Especially if you're trying to run a small business while the economy crashes and burns around us.

This is actually a big reason why I started Golden Poppy Digital — I saw just how stressed out people were by having to be online all the time, and I knew there was an opportunity for me to offer help. Because while I love social media and find value in these apps, I know it's not for everyone — and no one should have to spend time doing things that cause them anxiety or discomfort.

So if you're finding that social media is causing you more harm than benefit, you have my blessing and support to take a step back. Your time is a non-renewable resource, and your mental load deserves a reprieve.

If you want support with your social media, I'm always here to help, but if not, that's cool, too 🧡 You get to decide how you manage your online presence, because social media (and all its demands) is not in charge — you are.

🎵 Instagram is finally allowing us to replace audio on our carousels after they're published 🥳 Which means if you picked a trending audio but then listened to it later and the lyrics are totally out of pocket for your post, you can fix that!

💬 Facebook introduced Forum, which is basically a separate app just to manage your Facebook groups. Which begs the question ... why did they ever get rid of the Groups app in the first place?? Anyway, this news is a couple of months old at this point, but I found out about it THIS WEEK (which begs ANOTHER question: How are they advertising this??), so I assumed you probably haven't heard about it, either. Let me know if I was wrong, though!

Let's take the question mark out of "what to post" with a Content Lightning Round! These virtual sessions can be 30 or 60 minutes, and give us time to brainstorm tangible content ideas for your socials.

What you'll get:​
⚡ A list of actionable content ideas
⚡ A strategy on how to implement them
⚡ A recording of our session that you can come back to again and again

Book your Content Lightning Round ⚡️

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OTHER WAYS TO WORK WITH ME 👇🏻

🌼 For the small business owner who doesn't want to deal with socials AT ALL, my Bloom package is full-service done-for-you social media management that includes content strategy, creation, scheduling, and community engagement!

🌿 If you like personally responding to comments and DMs but don't have time for all the content creation and scheduling, my Sprout package offers social media support to take the content component off your plate!

🌱 If you just need help getting photos and videos off your camera roll and turning them into content that converts, my Seed package is for you!

Pick your package!

📸 I got my pre-edits branded photos back and they are SO. CUTE. I posted a lil sneak peek on socials (and it's also in my signature below 👀) but I should have the final photos any day now and I am SO excited to start using them in my posts (and on my new website, ALSO coming soon)!

🦀 I swear I'm not trying to turn this into a baseball newsletter (okay, maybe I am 😇) but I took my 8-year-old to a Mariners game on Friday night (where we sat in JRod's No Fly Zone and got themed t-shirts 💅) AND finally got to try the crab nachos. The last few times I've tried to get them, the line for the Crab Shack has been absolutely BANANAS (iykyk) so I was delighted that we were early enough to beat the rush. (And yes, they were amazing.)

⚾ By the time you read this, the kids and I will be en route to the inaugural season of the Women's Pro Baseball League! We're spending a day in Chicago on the way there, then catching a game between the LA Queens and my hometown team, the San Francisco Firebells. It's going to be a short trip, but an epic long weekend 💜🧡